Our Story

Lovelies is all about creating that lovely holiday feeling when the sun is out, the relaxing joy sets its footprint in your spirit and you feel at ease, relaxed and smile !

Lovelies not only aim to bring the best positive mindset into people, but also to make sure that the brand brings something back to nature as well.

For 16 years the Scandinavian founder of Lovelies has been working with one of the leading sandal brands in the world and from that experienced a gap within the market where consumers are more and more inclined to choose the combination of comfort and creative design as well as products with sustainable goals.

With great personal experiences on beaches around the world from his time as a young dive master to a father on beach holidays with the family, the beaches have been a big part of his life - so why not help clean them ?

The first design inspiration came from the indian sandals with jute on the inner sole that brings a great comfort to your feet. Lovelies has beside the butter soft insole with either jute or suede made the effort of creating woven cotton straps in different patterns and colours. The color palette is wide but carefully chosen, the materials are of a high quality, leaving the sandals light, beautifully detailed and feminine.

To pursue the thought about designing the best sandal that suits every woman and at the same time looking after the environment the founder seeks to contribute to the world’s beaches by making a yearly donation to the “1% for the planet” organisation.

In short, Lovelies aims to donate 1% of the brand’s turnover to help environmental nonprofit organisations around the world. The first target is to help the land areas and by that focusing on the issue of cleaning the world’s beautiful beaches.

We hope that you will fall in love with your lovelies…